An empty soda bottle on a beach
5 Hours

Your mission:

Contribute to global litter data and research.


Geotagging plastic pollution in our neighborhoods gives us data that leads to more responsible decision-making and better solutions.

What you need to know:

Every city in the world has a unique plastic pollution footprint. Litterati is an app that allows you to take photos of plastic pollution with a geotag of its location. Hashtags and keywords used in the app identify the most commonly found brands and products. This data can be used to work with companies, organizations, and local politicians in your area.

What to do:
  • Download the Litterati phone app (iOS & Android).
  • Locate a park, beach or outside environment near you. Start to photograph, collect, and correctly dispose of the plastic pollution at your chosen location.
  • You must photograph and upload a minimum of 25 pieces of plastic pollution.
  • Once you have taken your first photo, it’s time to tag it. You can tag as you go or do it at the end. You can type your own tag or choose one from the list. Litterati experts have created a taxonomy that you can use: It is called COMB (Category, Object, Material, Brand)
    • C = eg. coffee, soda, chips…
    • O = eg. bottle, cup, bag…
    • M = eg. plastic, paper, aluminum…
    • B = eg. Coca Cola, Pepsi, Starbucks…
What to watch out for:

To participate in this Action you will need a mobile device with iOS or Android capability.


Get familiar with Litterati by watching this TED Talk.

Track Your Contribution To Solving Plastic Pollution:

Submit 5 Action Hours for approval: Complete the form below.


This Action was created in collaboration with Litterati.

Cover image photo credit: Brian Yurasits on Unsplash

Where to next?

Explore the lessons and actions that build off this one to continue on your journey to address the plastic problem!

Get Vocal on Social

Share your findings on social media and get your friends to monitor litter too.


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